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Solutions · Winback
Winback campaigns
that save customers.
Incentivize customers across every channel at the exact moment they want to cancel. Win customers back with the right offer at the right moment. Stop churn at the finish line, and turn retained customers into future advocates of your brand with an outstanding reward experience.
The cheapest new customer is the one a winback campaign saved.
Every cancellation is a chance to protect lifetime value at a fraction of cold-acquisition cost. Fight churn at every touchpoint, and even turn churning customers into brand advocates with an outstanding reward experience.
Reduce
Churn rates
Customers are retained at the cancel attempt and in the switching window.
Maximize
Lifetime value
Saved customers stay longer and bring in more revenue over time.
Increase
Net growth
Every retained or won-back customer counts as real growth.
Cut
Cost of acquisition
Keeping a customer costs a fraction of winning a new one.
Catch them at the cancel attempt. Recover the ones who leave.
Two moments matter: the cancel attempt and the next switching window. Aklamio lets you deliver the right offer at both.
The right offer for every churn reason.
Every cohort calls for a different offer at a different moment. Run them all on one platform, with one ledger.
The features and services that bring a lapsed customer back.
Every winback program runs on the same platform and the same managed service. These are the parts that do the work.
Reward questions, handled for you.
We answer customer questions about rewards, eligibility and payouts, so your support team doesn’t have to. One of the highest-rated in our category on Trustpilot.
Flexible rewards fulfilled in 50 markets.
Cash, vouchers, gift cards, donations or bill credits, fulfilled in all 50 markets, easily switchable, even combinable.
Reward rules and triggers, owned by marketing.
Define reward rules and triggers without engineering tickets. Update reward schemes in minutes, not sprints.
Strategy and best practices, shared.
Guidance on program design, reward economics and ongoing optimization from a team that has learned what works across 400+ implementations.
Your brand on the surface, our infrastructure underneath.
Your customers experience your brand, start to finish. Our infrastructure does the heavy lifting behind the scenes.
Your people at the center of your incentive programs.
Manage call center, shop, door-to-door and broker networks: assign offers, track agent-driven conversions, control access.
Winback is strongest paired with retention incentives.
Retention catches the at-risk customer before the cancellation. Winback catches the ones retention missed. Run together on the same platform, the cohorts hand off cleanly and nothing falls through the gap.
See industry best practices
Instead of an in-house build: winback campaigns on Aklamio.
The usual alternative is an in-house build. Here is how it compares with winback campaigns on Aklamio.
| In-house | Aklamio | |
|---|---|---|
| Speed | ||
| Targeting | ||
| Reward variety | ||
| Experience | ||
| Measuring impact | ||
| Multi-market |
Built for regulated industries. Ready for procurement.
Compliance and fraud prevention are handled by the platform, not handed back to your team.
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Your customers will love us.
Don't take our word for it. Here's what people say on Trustpilot.
Questions we get asked
Straight answers on when an offer should reach the customer, who should be eligible, and how a real winback is told apart from a customer who would have returned anyway.
Book a DemoWhen should a winback offer reach the customer?+−
The strongest moment is the cancellation attempt itself, before the customer has committed elsewhere. An offer presented in the cancel flow reaches someone who has decided to leave but has not yet signed with anyone else, which is the last point at which the decision is still open. Offers sent after the account closes still work, but they compete against a provider the customer has already chosen.
Does a winback offer train customers to threaten cancellation?+−
It can if every cancellation is met with the same offer, which is why eligibility is a rule rather than a reflex. Restricting the offer by tenure, by value, by how recently the customer last received one, or to segments your churn model flags, keeps it away from customers who are gaming it. The reward is also issued against a confirmed retention or reactivation rather than at the moment the threat is made.
What is a realistic winback rate?+−
It depends far more on timing and on why the customer left than on the size of the reward. Customers leaving over price or over a competitor offer respond to an incentive; customers leaving over a service failure usually do not, because the reward does not address what went wrong. Segmenting by reason for leaving before spending on an offer is what separates a program that pays back from one that does not.
Can a winback campaign target former customers who left years ago?+−
Yes, where you still hold a lawful basis to contact them. A lapsed audience is uploaded or read from your CRM, and the offer is scoped to that list for a bounded period as a campaign. Long-lapsed customers often respond better than recent leavers, because the reason they left has usually been fixed and the relationship has had time to cool. The longer ago the cancellation, the more a winback campaign effectively becomes a sales promotion.
How does a winback reward avoid cannibalizing customers who would return anyway?+−
By holding out a control group and comparing return rates. A share of the eligible audience is deliberately left without an offer, and the difference in return rate between the two groups is the program's true effect, not the headline number of customers who came back. Without that comparison a winback program will always look successful, because some customers return on their own.