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Solutions · Retention
Retention rewards that keep contracts alive.
Recognize the customers who keep choosing you. Configure rewards for the moments that matter: tenure, engagement, repurchase. And when your systems flag a customer drifting toward churn, surface a targeted offer in time to keep them.
Retention rewards for strong customer loyalty.
Keep customers happy with incentives that recognize the relationship: tenure milestones, repeat purchase, multi-product use, sustained engagement.
Extend
Customer tenure
Rewarded behavior adds up to longer contract terms.
Defend
Lifetime value
Retained customers secure revenue for years.
Create
Customer advocacy
Rewarded customers refer you more often than the average.
Reduce
Cost of acquisition
Keeping a customer costs a fraction of winning a new one.
Three steps from lifecycle event to reward.
Retention rewards run on the events your systems already emit. The program is configured once, listens for the moment, and releases the reward without anyone opening a campaign tool.
The right reward at the right moment.
Three concrete examples of the kinds of event-reward pairings enterprise programs run on the platform today.
Voucher
€100 gift card
Instant digital codeTenure milestone
5-year anniversary → €100 voucher
The customer picks the voucher: gift card, charity donation, brand store credit. Recognition of long-tenure customers in the form they prefer.
Carbon offset
1 tree planted
Tree-Nation, certified reforestationSustained engagement
Every month billed → one tree
Tree planted in the customer's name on every successful monthly billing. Sustained engagement rewarded with a sustainability gesture, visible in the customer dashboard.
Charity€5 to Red Cross
Tax receipt issuedFeedback moment
NPS rating → €5 charity donation
€5 donation to a charity of the customer's choice when they submit an NPS rating. Reward the feedback moment with a gesture that compounds it.
The features and services a retention program needs.
Every retention program runs on the same platform and the same managed service. These are the parts that do the work.
Your brand on the surface, our infrastructure underneath.
Your customers experience your brand, start to finish. Our infrastructure does the heavy lifting behind the scenes.
Reward questions, handled for you.
We answer customer questions about rewards, eligibility and payouts, so your support team doesn’t have to. One of the highest-rated in our category on Trustpilot.
Strategy and best practices, shared.
Guidance on program design, reward economics and ongoing optimization from a team that has learned what works across 400+ implementations.
Flexible rewards fulfilled in 50 markets.
Cash, vouchers, gift cards, donations or bill credits, fulfilled in all 50 markets, easily switchable, even combinable.
Every reward in one customer account.
Users are credited across every program in one central incentive wallet and can view it in branded user dashboards. Nobody has to hunt across separate portals, and it stays clear where a reward went.
Reward experience runs on your domain.
Landing pages, referral links, user dashboards and reward emails, all served from your domain. No clickouts to external pages.
Retention programs rarely run standalone.
The customer you reward today is the one winback doesn't have to recover next year. The one upsell expands the year after. The one whose advocacy fuels your referral program. All on one platform.
Why retention rewards achieve more than loyalty points.
The usual alternative to retention rewards is a points-based loyalty program. Here is how it compares with retention rewards on Aklamio.
| Loyalty points | Aklamio | |
|---|---|---|
| Perceived value | ||
| Trigger | ||
| Reward variety | ||
| Cost | ||
| Experience | ||
| Setup |
Built for regulated industries. Ready for procurement.
Compliance and fraud prevention are handled by the platform, not handed back to your team.
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Your customers will love us.
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Questions we get asked
Straight answers on what triggers a reward, how retention spend is targeted, and how the return is measured.
Book a DemoHow is a retention reward different from a discount or a winback offer?+−
A retention reward recognizes a customer who is still with you, while a discount reduces what they pay and a winback offer reaches someone already leaving. Retention rewards are issued against something the customer did: a tenure milestone, a renewal, a second product or sustained usage. That way the value lands as a reward the customer keeps rather than as a permanent cut to your price. That distinction matters commercially: a discount changes the price a customer expects forever, a reward does not.
What triggers a retention reward?+−
Any event your systems already emit can trigger a reward: a contract anniversary, a renewal, an upgrade, a referral, a payment record or a usage threshold. The trigger is configured in the program rather than written in code, and the reward releases automatically once the event is confirmed in your billing or CRM system, so the customer receives it without anyone on your team processing it.
Can retention rewards be targeted at customers who are likely to churn?+−
Yes, when your systems can identify that segment. The program accepts an audience from your CRM or churn model and rewards only those customers, so the spend concentrates where the risk is rather than going to every customer on the book.
Do retention rewards just pay for behavior we would get anyway?+−
Not when the reward value and type match the event. A customer who moves to a higher plan can get more than one whose contract renews automatically. But a renewal also deserves recognition, for example a donation or a lower-value voucher. A control group held out of the program shows which share is incremental. The reporting supports that comparison.
How is the return on a retention program measured?+−
Through control groups: compare rewarded customers with customers who get no reward and see whether contract length and lifetime value increase with rewards. Then set the added value against the reward cost. Secondary measures such as a higher NPS can be used as well. Aklamio provides all the data to reach these insights.