Aklamio

Industries · Energy

Incentive programs for energy suppliers.

The energy market is open, competitive and switch-driven. Aklamio's fully managed Customer Incentives Platform helps suppliers win new customers, activate dealer and shop channels and keep existing customers from churning to a cheaper rate, with central control across every program.

50+

implementations

500k+

tariff switches

50

markets

2 to 4 wk

time-to-live

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E.ON

Trusted by the leading energy providers

Built for the hurdles energy suppliers actually face.

Open markets, price-led switching and a customer base that defaults to inertia until the tariff changes. Aklamio steps in right there: incentive programs give customers a reason to switch or to stay at the right moment, across every channel.

Customers who rarely switch

Most household customers stay on default tariffs for years even when better deals exist. Reaching them at the moment of switching intent, and giving them a reason to act, is the single biggest acquisition lever and the hardest to pull at scale.

Price volatility

Wholesale prices move, tariffs follow, and every change is a window for the competitor to take the customer. Programs need to flex with the price moment, not run on a fixed campaign calendar set six months in advance.

Dealer and shop channels

A large share of energy acquisition still runs through trade partners, resellers or comparison sites, plus call centers and shops. With Aklamio, you run all of these channels omnichannel in one program, with the right rewards for every partner.

Seasonality

Demand swings hard with the heating and cooling seasons, and the switching window opens and closes with them. Programs that don't bend to the calendar end up either overpaying in the quiet months or under-capacity exactly when acquisition matters most.

Bundle and cross-product

Power, gas, fiber, EV charging, solar, heat pumps. The same customer base buys multiple products, and the cross-sell economics only work once the second product is on the bill. That's why combining acquisition incentives with upsell and cross-sell programs is key.

Green and community angles

Local-supplier branding, community tariffs, charity-linked rewards and renewables messaging all matter to the modern energy buyer. Wiring those angles into a reward mechanic without slowing down the program is harder than it looks.

Aklamio's platform is intuitive and easy to use. Thanks to Aklamio, we've seen a significant increase in sales and a growing number of new clients.
Dane SchusterCommercial Customers & Multichannel Sales

The features and services an energy incentive program needs.

Every energy program runs on the same platform and the same managed service. These are the parts that do the work.

Manage call center, shop, door-to-door and broker networks: assign offers, track agent-driven conversions, control access.

Built for regulated industries. Ready for procurement.

Compliance and fraud prevention are handled by the platform, not handed back to your team.

GDPRCCPAISO 27001SOC 2FCAMFARBAC

Data protection

GDPR compliant by design. CCPA compliant for US programs. EU data residency and processing agreements available.

Certified & compliant

ISO 27001 certified. SOC 2 compliant. FCA regulated in the UK. Evidence and security questionnaires available on request.

Access & audit

Role-based access control and full audit logs, with multi-factor authentication on every account.

Fraud prevention

Aklamio runs fraud detection and response around the clock. Fraudulent claims caught before they cost you.

Questions we get asked

Straight answers on supply-start timing, bill credit and the networks an energy program runs through.

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Can incentives run across direct sales, dealers and comparison partners at once?+

Yes, in one of two ways. Either in one program with the same conditions and the same rewards for every new customer, whichever channel they come through. Or in separate programs with channel-specific or even partner-specific incentives. Both run on one platform with central control, and reporting shows by channel, partner and agent what actually converts.

How are rewards handled when supply only starts weeks after sign-up?+

As always, rewards are only confirmed once the reward criteria you set are met. Usually that means at least supply has started and the first payment has been made, which can take a while for solar sales, for example. Until then, the customer sees the reward as pending in their dashboard. So you never pay for sign-ups that never go live, and your customers always know their reward is coming.

What reward works best for an energy program?+

Cash and vouchers are what customers pick most, and they are what a program should lead with: in a price-led category the reward has to read as real money to move a decision. Beyond those, the catalog covers prepaid cards, charity donations and tree planting, and letting the customer choose usually performs better than fixing one reward for everyone. Sustainability rewards earn their place in energy specifically, where customers already associate the category with it.

What internal operational resources do we need?+

Very few, because Aklamio delivers the program fully managed. We configure the program, host the customer-facing surfaces, fulfill rewards across markets and currencies, handle identity verification, VAT and fraud prevention, and answer customers' questions about their reward so they never reach your service desk. Your team decides the offer and the rules. Where we do rely on your support is visibility: a program only works if your customers know about it. That takes your channels, such as newsletters, your website and app, invoices or your shops. We help here with templates and best practices.

Can one program cover tariffs as well as heat pumps, solar and EV charging?+

Yes, and that is increasingly the reason suppliers come to us. A supplier selling a commodity tariff alongside heat pumps, solar, storage and EV charging is selling products with very different values, sales processes and sales cycles, so a single flat reward does not fit. You can run all products in one program, with its own reward amount, eligibility and qualifying event per product, or set up a dedicated program for each product. Both run on one platform with central control. Multi-product setups like these are the ideal use case for combining sales promotions, upsell incentives and referral programs.

Accelerate your growth with incentives