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Solutions · Contract buyout
Contract buyout programs for faster switching.
In categories with contracts, the highest-intent prospects are often the ones who would switch but can’t. A buyout offer covers the switching cost, so the customer can act now instead of waiting out the renewal window.
A contract buyout stops the wait for the renewal date.
A prospect who wants to switch is usually months away from being allowed to. The buyout covers what it costs them to leave early. Sales growth, wider campaign reach and higher conversion rates follow. So the sign-up lands in this quarter's numbers instead of next year's.
Accelerate
Sales growth
Prospects switch to you before their existing contract expires, instead of waiting out renewal cycles.
Expand
Campaign reach
Your campaigns reach the prospects still tied to a contract. That is usually most of your audience in any contract category.
Boost
Conversion rates
At the point of decision the offer removes the friction that kills the sale, online, on the phone, in the shop or on the doorstep.
Defend
Competitive edge
The only credible answer to “what does it cost me to switch?”, without compromising on price.
Trooli
Three steps to switch and get paid for it.
Seamlessly integrated into your sign-up flow, the buyout program runs across every sales channel. Aklamio checks remaining contract terms and switching costs and pays out the reward as soon as the switch is confirmed.
Step 1
Sign up with the new provider.
The customer orders your service through any channel, with the buyout offer surfaced at the moment of choice. The offer is part of your sign-up flow, not a separate program the customer has to discover.
Step 2
Claim the buyout reward.
The customer claims the buyout reward by uploading their final invoice or cancellation confirmation from the old provider, through a branded, on-domain flow. Aklamio runs OCR, fraud scoring and duplicate-detection on the upload before the reward is recorded.
Step 3
Get your money.
Once the contract switch is verified, the reward is confirmed and paid out as cash to cover the switching cost. The customer sees the status in their dashboard; you see it in the Partner Interface. Default: cash. Alternative reward types available where the market or the offer calls for it.
Aklamio has been a great partner to work with and has played an important role in helping us scale up our referral and customer acquisition programs. Their collaborative approach, expertise and ongoing support have helped us evolve our propositions and contributed to the continued success and growth of Zzoomm.
The features and services that make a buyout program succeed.
Every contract-buyout program runs on the same platform and the same managed service. These are the parts that do the work.
Your brand on the surface, our infrastructure underneath.
Your customers experience your brand, start to finish. Our infrastructure does the heavy lifting behind the scenes.
Fraud protection built into the service.
Fraud detection and operations run as part of the managed service, protecting the program without adding work for your team.
Reward experience runs on your domain.
Landing pages, referral links, user dashboards and reward emails, all served from your domain. No clickouts to external pages.
A reward experience matched to your brand.
Emails, dashboards and landing pages, program configuration and campaigns, all customizable to your brand and your market. A/B testing to lift performance over time is run for you by our team.
An open platform that lives inside your stack.
API connectors that embed the platform into your stack for automation and full data access.
Customers acquired via a buyout offer arrive primed to do more.
A buyout wins the switch. What happens next decides what that customer is worth: the same platform, the same ledger and the same reward rails carry them into the programs below, with no second integration.
See industry best practices
The alternatives to a buyout program with Aklamio and how they compare.
The alternatives are a blanket switching bonus paid to every new customer, an in-house build or an agency solution. Here is how they compare against a contract buyout program with Aklamio.
| Blanket bonus | In-house or agency | Aklamio | |
|---|---|---|---|
| Speed | |||
| Reward variety | |||
| Fraud & compliance | |||
| User experience | |||
| Omnichannel | |||
| Multi-market | |||
| Multi-program |
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Questions we get asked
Straight answers on how a buyout claim is verified, how the money reaches the customer, and how long they have to claim.
Book a DemoWhat is a contract buyout?+−
A contract buyout program covers a customer's remaining costs with their current provider, which usually arise from a contract that is still running. The new provider reimburses the switching customer for these remaining costs, usually up to a cap and against proof from the old provider. That removes the financial reason to stay in a contract the customer would otherwise leave.
How is the old provider's fee verified?+−
The customer submits the final bill or termination letter, and the claim is validated against it. Document checks confirm the provider, the customer and the amount before a reward is issued, claims over the cap are paid to the cap, and duplicate or altered documents are rejected. The validation is handled as part of the managed service rather than landing in your customer-service queue.
How is the buyout amount paid out?+−
In practice, the reimbursement is almost always paid as cash to the customer's bank account, because that matches the cost they pay the old provider most directly. Other reward types are possible too, such as a prepaid card, a voucher or a credit on their first bills with you. Which form fits is a commercial decision, but also a decision about the program's performance.
How long does a customer have to claim?+−
The claim window is yours to set, and is typically measured in weeks or months after activation. A window long enough to cover the old provider's final bill arriving matters more than a short one, because the customer usually cannot claim until that bill exists. Reminders can be sent automatically to customers who signed up but have not yet claimed.
Does a buyout campaign work alongside other incentives?+−
Yes. Contract buyout runs on the same platform as referral, retention and sales promotions. The programs can be combined, but don't have to be: a referred friend can also receive the buyout reward, for example, or that can be excluded. All rewards flow into the same incentive wallet for the customer and into unified reporting for you.