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Solutions · Upsell & cross-sell
Upsell and cross-sell incentives that lift LTV.
Pairing a reward with an upsell offer lifts acceptance, maximizes lifetime value and protects your revenue compared with a discount.
Upsell and cross-sell incentives maximize acceptance and lifetime value.
Add a reward to the upsell and cross-sell offers you already run. More customers accept the offer, expand their product use faster and stay longer. Lifetime value grows while your margins stay under control.
Lift
Acceptance rates
A reward at the moment of the offer converts the customers who would otherwise have ignored the upsell or cross-sell offer.
Accelerate
Product expansion
Customers move from one product to two, and from two to three, faster than without an incentive.
Align
Sales channels
The same reward surfaces in self-serve, on a call and in the account manager’s CRM.
Protect
Margin you control
A discount cuts the price for every customer who upgrades. A reward keeps that future revenue intact.
Three steps from offer to verified upgrade.
Seamlessly integrated into the upsell motion your team already runs. The incentive layer is configured once and synced with your billing or CRM system.
The features and services that make an upsell incentive scale.
Every upsell and cross-sell program runs on the same platform and the same managed service. These are the parts that do the work.
Reward questions, handled for you.
We answer customer questions about rewards, eligibility and payouts, so your support team doesn’t have to. One of the highest-rated in our category on Trustpilot.
Flexible rewards fulfilled in 50 markets.
Cash, vouchers, gift cards, donations or bill credits, fulfilled in all 50 markets, easily switchable, even combinable.
Every reward in one customer account.
Users are credited across every program in one central incentive wallet and can view it in branded user dashboards. Nobody has to hunt across separate portals, and it stays clear where a reward went.
Reward experience runs on your domain.
Landing pages, referral links, user dashboards and reward emails, all served from your domain. No clickouts to external pages.
Your live programs, run end to end.
We handle the day-to-day running of your live programs, from launch onward, so your team doesn’t have to.
High-lifetime-value customers are your strongest referrers.
Customers who use several of your products have a higher LTV and refer you more often. A referral program turns that into a measurable acquisition channel. Upsell and cross-sell is also often combined with retention and winback programs to keep these customers or win them back.
See industry best practices
Instead of a discount or an in-house build: one platform for every program.
One provider, one platform: set up in a few days, each new upsell or cross-sell campaign in 1-2 hours, and easy to combine with referral, retention or winback programs. Here is how the alternatives compare.
| Discount | In-house | Aklamio | |
|---|---|---|---|
| Margin | |||
| Speed | |||
| Trigger logic | |||
| Upgrade confirmation | |||
| Multi-program |
Built for regulated industries. Ready for procurement.
Compliance and fraud prevention are handled by the platform, not handed back to your team.
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Your customers will love us.
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Questions we get asked
Straight answers on reward versus discount, when the reward releases, and how incremental value is measured.
Book a DemoWhy add a reward instead of just discounting the upgrade?+−
A reward leaves the recurring price intact while a discount reduces it for the life of the contract. Discounting an upgrade cuts the margin on every month that follows and resets what the customer expects to pay; a one-off reward costs once and leaves the higher price in place. Over a contract term the difference is usually significant.
At what point in the upsell should the reward appear?+−
At the moment the offer is made, because that is where hesitation happens. The same reward can surface in a self-serve upgrade flow, on a call center agent's screen, in the account manager's CRM and in an email, so the customer sees one consistent offer regardless of who is making it. If you prefer, the first offer goes out without a reward, and only customers who don’t upgrade on their own get a rewarded offer later. That saves additional margin.
Does the reward release before or after the upgrade is confirmed?+−
After. The reward is triggered by a confirmed upgrade in your billing system rather than by an agent marking the sale, which keeps the payout tied to revenue that actually exists. A holding period can be set so that upgrades reversed inside a cooling-off window do not release a reward.
Can the same program cover both upsell and cross-sell?+−
Yes, usually one program is enough: upsell and cross-sell offers run in it as individual campaigns. Separate programs can make sense when reporting, program management or communication to your customers should run separately. Both run on the same platform.
How is the incremental value of an upsell incentive measured?+−
By comparing acceptance rates between customers offered the reward and a control group that is not. The reward's cost is set against the additional recurring revenue from upgrades that would not otherwise have closed, rather than against all upgrades in the period, because some share of them would have happened anyway. Reward campaigns can also be targeted only at customers who did not respond to a first offer. That increases margin further.