Seasonal sales psychology: how incentives can influence customer decision-making
Seasonal sales periods, whether spring campaigns, summer promotions, or year-end peaks, are driven as much by psychology as by pricing.
Tim Schikora
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Strategies, playbooks, and research on customer advocacy, referrals, and incentive-driven growth from our team.
10 ways referral and cashback marketing outperform traditional acquisition channels
Customer acquisition is becoming more complex and more expensive.
Tim Schikora
From summer slowdown to September growth: use incentive marketing to restart customer acquisition
Summer often brings a predictable dip in customer engagement. Purchasing cycles slow down, and marketing campaigns can lose momentum. But September marks a distinct shift.
Tim Schikora
Q3 key marketing dates: how to plan impactful campaigns in July, August, and September
As summer begins and consumer behavior shifts, Q3 presents a unique mix of opportunities for enterprise marketers.
Tim Schikora
How incentive marketing reshapes enterprise growth strategies
Enterprise growth strategies are undergoing a fundamental shift.
Tim Schikora
10 effective strategies to increase customer referrals
Customer referrals are one of the most reliable and cost-efficient ways to drive customer acquisition.
Tim Schikora
From acquisition to advocacy: how referral marketing drives full-funnel growth
For many enterprises, customer acquisition remains the primary focus of growth strategies.
Tim Schikora
Why customer advocacy matters more in an AI-driven world
Artificial intelligence is rapidly transforming how enterprises acquire and engage customers.
Tim Schikora
The hidden cost of discounting: 5 ways incentive marketing protects margins and drives growth
Discounting remains one of the most widely used levers for driving short-term sales. Whether during seasonal peaks or competitive pushes, price reductions are often seen as the fastest way to influence customer behavior.
Tim Schikora