About aklamio
At Aklamio we believe that an enterprise’s existing customer base is the most under-invested growth channel it has. We’ve spent over a decade building the platform that unlocks this channel.
More than 12 million registered users, hundreds of programs with leading companies worldwide in 50 markets, and a team of 70 people from 27 nationalities.
People
employees from over 27 nationalities
Customers reached
registered users across our programs
Reach
implementations around the world
Track record
building customer incentive programs
In the beginning there were two numbers that did not fit together. McKinsey found word of mouth to be the decisive factor behind 20 to 50% of all purchasing decisions.1 Yet if you looked for how much companies invested each year in word of mouth, and so in their own customers, its share of the roughly $1.1 trillion spent on advertising worldwide was so marginal it could not even be measured, while more than half went to Google, Meta and Amazon alone.2 The channel behind most purchasing decisions was the one nobody invested in.
That gap is why Aklamio exists.
We founded Aklamio in 2011 around a kitchen table, to give companies the technology to close it: to actively foster word of mouth and to invest their advertising budgets in their own customers rather than in the same few platforms.
Referral marketing was only the beginning, because the principle reaches further than a single program. Today, companies use our customer incentives platform to incentivize any customer activity, such as an upgrade, a renewal, a switch or a return, and so invest directly in their customer base and in customer loyalty.
Aklamio is now the platform behind many of the largest incentive programs in Europe and the Americas, with more than 12 million registered participants.
The Aklamio story · since 2011
1 Bughin, Doogan and Vetvik, “A new way to measure word-of-mouth marketing”, McKinsey Quarterly (2010). 2 WPP Media and WARC put global ad spend at $1.14tn and $1.17tn for 2025; eMarketer puts Alphabet, Meta and Amazon at about 56% of spend outside China.
Behind every Aklamio program is a real team: product engineers building the platform, program managers running launches end to end, fraud and compliance specialists keeping payouts clean, and customer success managers growing the customer relationship. 70 people from 27 nationalities.
Aklamio goes back to the Latin acclamatio, the shout a crowd raised for someone it believed in. A customer recommending you to a friend does the same.
Origin: from Latin acclamatio, “a shouting out”, the noun of acclamare: ad “to, toward” + clamare “to shout, to call out”.
A shout raised for someone in approval. In ancient Rome, the acclamatio was the call a crowd gave to the person it wanted to honor.
“The arena rose in acclamation.”
See alsoacclaim, acclamation, recommendation, referral
Telecoms, insurers, energy suppliers and banks across Europe and the Americas run their customer incentive programs on Aklamio.
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