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How to buy a customer incentives platform?
You've never selected a fully-serviced Customer Incentive Platform? Navigating the world of customer incentive platforms for the first...
29 ago3 Min. de lectura


From transaction to trust: using Referral Marketing to cut through peak season noise
Every Black Friday, enterprise marketers face the same challenge: how to stand out when everyone is shouting. The competition for attention is fierce, and traditional levers — discounts, ads, urgency — are reaching diminishing returns. In this crowded landscape, trust has become the most valuable currency.And no campaign builds trust faster or more credibly than referral marketing . 1. The trust deficit of modern marketing Consumer skepticism is at an all-time high. Endless
hace 2 días2 Min. de lectura


The changing psychology of peak season shoppers, and how can incentives influence decisions
Understanding what really drives customer choices in high-demand periods Every year, peak shopping seasons, from summer promotions to end-of-year holidays, bring a familiar pattern: increased demand, rising competition, and a flood of offers. Yet beneath the surface, something deeper is shifting. Today’s shoppers are more informed, more selective, and far less swayed by discounts alone. Enterprises that understand the psychology behind seasonal decision-making can design inc
13 oct3 Min. de lectura


The enterprise playbook for a sustainable Black Friday growth
How leading brands turn seasonal demand into long-term customer value Every year, Black Friday promises record-breaking sales, and...
10 oct2 Min. de lectura


Beyond discounts: how enterprises can redefine Black Friday through incentive marketing
Reimagining the world’s biggest shopping event for sustainable enterprise growth Every November, global enterprises enter the same race,...
9 oct4 Min. de lectura
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