Understanding what really drives customer choices in high-demand periods Every year, peak shopping seasons, from summer promotions to end-of-year holidays, bring a familiar pattern: increased demand, rising competition, and a flood of offers. Yet beneath the surface, something deeper is shifting. Today’s shoppers are more informed, more selective, and far less swayed by discounts alone. Enterprises that understand the psychology behind seasonal decision-making  can design inc

How leading brands turn seasonal demand into long-term customer value Every year, Black Friday promises record-breaking sales, and...

Reimagining the world’s biggest shopping event for sustainable enterprise growth Every November, global enterprises enter the same race,...

Why referrals matter for insurance Insurance is a trust-driven business. Customers rarely choose a provider based on price alone — they...