As brands look toward 2026, customer growth is becoming harder, not easier. Acquisition costs continue to rise, digital channels are increasingly saturated, and customer loyalty is under pressure. At the same time, expectations around trust, relevance, and experience are higher than ever. In this environment, referral marketing stands out as one of the few strategies capable of scaling growth while strengthening retention, rather than trading one for the other. The changing r

Insurance customer acquisition is under growing pressure. Rising acquisition costs, increased competition from digital-first providers, and declining brand differentiation have made traditional channels less effective. Price comparison sites drive volume, but often at the cost of loyalty, margin, and long-term value. In this environment, incentive marketing is emerging as a strategic lever, helping insurers attract higher-quality customers while reinforcing trust and engageme

Le début d’une nouvelle année rime avec nouveaux objectifs, nouvelles stratégies et un engagement renouvelé en faveur de la croissance. Pour de nombreuses équipes marketing, growth et CRM, c’est aussi le moment clé pour planifier l’activation client sur le premier semestre. Et les campagnes de fidélisation restent l’un des leviers les plus efficaces pour y parvenir. Les campagnes de fidélisation permettent aux marques de : générer une prospection de qualité, activer la recomm

In a rapidly shifting digital landscape, planning ahead is the marketer’s greatest advantage. Seasonal moments and awareness days offer powerful opportunities to connect with customers, launch campaigns, and reinforce your value proposition. From high-impact retail moments like Black Friday  to purpose-driven sustainability dates such as Earth Day  and World Water Day , 2026 is full of opportunities to shape meaningful narratives. Below, you’ll find a comprehensive calendar o