We’re proud to share a major milestone: Aklamio has reached 4.5 stars on Trustpilot, based on more than 25,000 reviews . For us, this is a big achievement and a proud moment for the entire Aklamio team. It’s also a great way to start the year, and another proof of the excellent incentive experiences we deliver to the customers of our customers . A huge thank you to everyone who has put their trust in us, and to our teams who work every day to make this possible. Why Trustpilo

Referral marketing is often underestimated. It’s not just a brand-building add-on or a “nice extra” channel, it’s a powerful growth lever that can unlock results faster and more sustainably than many traditional acquisition strategies. When designed with intention, referral programs can start influencing acquisition efficiency, customer quality, and engagement within weeks of launch. At the same time, they compound value over the long term by strengthening retention and turni

Telecom providers operate in one of the most competitive and price-sensitive markets. Customer acquisition costs continue to rise, switching barriers are low, and differentiation is increasingly difficult. In this environment, sustainable growth depends less on aggressive promotions and more on trust, advocacy, and long-term value. Referral marketing has emerged as a powerful growth lever for telecoms, enabling providers to acquire higher-quality customers while strengthening

The first quarter sets the tone for the entire year. Budgets are fresh, strategies are taking shape, and customers are more open to reassessing their choices. For marketing teams, Q1 offers a series of powerful moments to activate acquisition, engagement, and loyalty , if you know when and how to act. To help marketers plan ahead, we’ve highlighted the key marketing dates across January, February, and March , along with ideas on how to turn them into effective incentive camp