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How to buy a customer incentives platform?
You've never selected a fully-serviced Customer Incentive Platform? Navigating the world of customer incentive platforms for the first...
Aug 7, 20253 min read


Why referral marketing works especially well for US broadband and fiber enterprises
The unique growth challenge in US broadband and fiber US broadband and fiber providers operate in a market shaped by intense local competition, high switching friction, and growing customer expectations. While network expansion and speed improvements remain critical, they are no longer sufficient to drive consistent customer growth. In this environment, traditional acquisition tactics, promotions, introductory pricing, and mass advertising, are becoming more expensive and le
Feb 52 min read


Referral marketing for banks: balancing trust and growth
For banks, growth is inseparable from trust. Every customer acquisition strategy must not only perform, but also withstand regulatory scrutiny, protect customer data, and reinforce brand credibility. Referral marketing for banks, when executed correctly, offers a rare balance of efficiency, trust, and compliance. Yet many financial institutions remain cautious. Concerns around governance, data privacy, and regulatory risk often limit referral programs to small pilots, or prev
Feb 22 min read


🌟 Aklamio reaches 4.5 Stars on Trustpilot, with over 25,000 reviews
We’re proud to share a major milestone: Aklamio has reached 4.5 stars on Trustpilot, based on more than 25,000 reviews . For us, this is a big achievement and a proud moment for the entire Aklamio team. It’s also a great way to start the year, and another proof of the excellent incentive experiences we deliver to the customers of our customers . A huge thank you to everyone who has put their trust in us, and to our teams who work every day to make this possible. Why Trustpilo
Jan 272 min read


How referral programs create early momentum and lasting growth
Referral marketing is often underestimated. It’s not just a brand-building add-on or a “nice extra” channel, it’s a powerful growth lever that can unlock results faster and more sustainably than many traditional acquisition strategies. When designed with intention, referral programs can start influencing acquisition efficiency, customer quality, and engagement within weeks of launch. At the same time, they compound value over the long term by strengthening retention and turni
Jan 263 min read
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