Understanding what really drives customer choices in high-demand periods Every year, peak shopping seasons, from summer promotions to end-of-year holidays, bring a familiar pattern: increased demand, rising competition, and a flood of offers. Yet beneath the surface, something deeper is shifting. Today’s shoppers are more informed, more selective, and far less swayed by discounts alone. Enterprises that understand the psychology behind seasonal decision-making  can design inc

How leading brands turn seasonal demand into long-term customer value Every year, Black Friday promises record-breaking sales, and delivers them. Yet for most enterprises, those sales don’t translate into loyalty. Once the weekend ends, the surge fades, and retention drops sharply. The real opportunity lies not in selling more  during Black Friday, but in using it as a catalyst for lasting customer relationships . Enterprises that succeed do one thing differently: they design

Why referrals matter for insurance Insurance is a trust-driven business. Customers rarely choose a provider based on price alone — they rely on credibility, personal recommendations, and perceived long-term value. That’s why referral programs are uniquely powerful in the insurance sector. Referred customers are not only more likely to convert but also more profitable and loyal over time. For enterprises in insurance, referral programs represent a cost-efficient, scalable way